The argument against boxed copies has been clearly made, and I completely agree with the popular assessment. That said Indies are missing the boat. A boat filled with users who need workable solutions now, are more than happy to pay and have never even heard of your product.

I work at an Apple Value Added Reseller, and currently have no monetary impetus to push your product. Why must I shoot myself in the foot? I desperately want to sell your products, but I need a few things from you the developer.

Give Me….

A shrink wrapped box for customers to physically examine.
2 free serials, 1 to demo & 1 to sell.
30-50% reseller discount, I’ll sell at MSRP.
Disc & DVD case cover TIFFs for on demand printing.

I Will….

Burn your latest build.
Print an on demand boxed copy of your app.
Sell your app for a profit.
Pay you cash money.

You Get….

An untapped market.
Mindshare???
Profit!!!

Your Box…

DVD case with icon and app name on front.
Screenshots, sales pitch, system requirements and price on back.
Icon and name on the spine.
Make it weigh something.
Shrink wrap that puppy.

Help me stop the spread of CrapWare! They’ve got the shelf space, and for about $5 you can too. Should I sell just 1 copy, you’ll be ahead of the game.

I was never really all that into the Crowes. Not to say I don’t like the band, but they don’t make my Favorites playlist very often. They absolutely ROCK!!! (live)

Sadly, I didn’t notice that my ticket stub was in fact a $10 gambling voucher until it was to late to cash it in for $10 (24hr window). Should I attend another concert at RiverWind, I’ll be sure to test this one out. Can you say $10 dollar rebate?

8:00 tonight, the Black Crowes will be in Norman, OK. Tickets are way too expensive, so only go if you’re a big fan that somehow missed the announcement until now.

More info at Riverwind.com.

National Council of Gambling Problems website if you already know where the casino is located.