The argument against boxed copies has been clearly made, and I completely agree with the popular assessment. That said Indies are missing the boat. A boat filled with users who need workable solutions now, are more than happy to pay and have never even heard of your product.

I work at an Apple Value Added Reseller, and currently have no monetary impetus to push your product. Why must I shoot myself in the foot? I desperately want to sell your products, but I need a few things from you the developer.

Give Me….

A shrink wrapped box for customers to physically examine.
2 free serials, 1 to demo & 1 to sell.
30-50% reseller discount, I’ll sell at MSRP.
Disc & DVD case cover TIFFs for on demand printing.

I Will….

Burn your latest build.
Print an on demand boxed copy of your app.
Sell your app for a profit.
Pay you cash money.

You Get….

An untapped market.
Mindshare???
Profit!!!

Your Box…

DVD case with icon and app name on front.
Screenshots, sales pitch, system requirements and price on back.
Icon and name on the spine.
Make it weigh something.
Shrink wrap that puppy.

Help me stop the spread of CrapWare! They’ve got the shelf space, and for about $5 you can too. Should I sell just 1 copy, you’ll be ahead of the game.

Point Of Sale! Get your mind out of the gutter!)

I want a stand-alone bar code scanner App for use in Checkout 2.0.
Cheap barcode scanners start at more than a $100.
So the price could be $40-80, and customers would still bite.

Wireless scanners start at more than a thousand $$$$.
A Cocoa Touch barcode scanner app could sell like hotcakes.

Oh, and I want a camera in the iPod Touch, Why wasn’t it there in the first place!?

It sounds as though Delicious Library 2.0 will retail for $40, and Delicious Library Pro for $80.
Priced right, Delicious POS wouldn’t cannibalize Delicious Library 2.0 sales.

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